Hey! Hey! Thanks for stopping by today. Hope your Christmas shopping is done. If not, get out there and 'Get 'er done!' Today is expected to be the busiest shopping day of the year with an anticipated $1 billion to be spent in Canada alone. Can you believe it? But before you do that, pour some java juice into your mug and munch your way through a virtual treat or two, why don't'cha as I tell you about the latest diet innovation...flavoured cups. Huh?
The ‘Right Cup’ is a new weight loss device designed to trick dieters into enjoying a drink of plain water. The cup has a scented inner lining that emanates the aroma of sugary fruit, satiating cravings for flavoured drinks like juice or soda without having to consume the calories.
The cup works on the basic premise that 80 percent of the flavor and experience of food comes from its smell. The material of the cup is BPA-free and has a proprietary Encapsulated Aroma Release technology on the inside, so when users tilt the cup towards their face to take a sip, the aroma floods the senses, making them forget that they’re actually drinking bland water.
The makers of The Right Cup insist that the more the cup is used, the more pronounced its flavors will be, because the brain builds up on the experience. Each cup maintains its full aroma for about six months before the flavors start to fade. Storing the cup upside down can help lock in the aroma and extend its life for a while longer.
Isaac Lavi, the brains behind the cup, suffers from diabetes himself. “My doctors advised me to stay away from sugary beverages and to drink only plain water,” he told Mashable. “This was very hard because I hated the taste, or actually the lack of taste.” So he decided to use his own knowledge as an expert in the field of scent marketing, and came up with the special cup after six years of research and development. He now hopes it will help people avoid excess sugar and preservatives generally found in store-bought drinks.
“Personally speaking, I grew up as a chubby boy, and unfortunately these days I see more and more chubby kids, and I know exactly how they feel and what they go through,” Lavi said. “The Right Cup offers a great way to reduce consumption of sugary beverages which are known to play a key role in obesity and diabetes among children. This is my way to help their daily struggle.”
Drinking flavoured water may work for some people but for most of us the real problem (especially at this time of the year) is overeating. We eat far more than our body needs to survive so the food we don't need is partly excreted and partly turned into fat. Tell me about it!
Got to go. I made some shortbread cookies yesterday...still have mince tarts and,,,??? to go by tomorrow.
See ya, eh...the diet starts January 1... oops, my birthday is January 6 so maybe I'll start on the 7th.
Bob
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