Introducing Broga – Manly Yoga for Dudes

Well, g'day to you, eh! Thanks for orbiting by. Finished with your work out for the day or just getting started? Whatever. Pour yourself a delightfully perky mug of coffee and grab one of those delectable virtual treats right next to the coffeepot. So talking about workouts...

When yoga first came to the United States and Canada it was mostly regarded as a chick thing, and the few men who rarely walked into a yoga studio were only waiting for their girlfriends. Things have changed a lot in the last few years, and now almost 50% of participants are men, but there are still stiff guys out there who don’t feel comfortable in the same room with a bunch of flexible women... That’s where broga comes in.

As its name suggests, broga is a variation of yoga tailored for “bros”. It’s based on the idea that most men want to keep fit without feeling emasculated by silly posies, meditation and Sanskrit chanting. Co-founders Robert Sidoti and Adam O’Neill have found a way to combine yoga routines with manly exercises like push-ups and squats to make the original Indian practice more appealing to men. 

Guys usually engage in other types of physical activity, like tennis or basketball, because it feels like a better workout, but broga is brutal enough to make you sweat and catch your breath, while at the same time improving your muscle and joint flexibility and reducing stress.

Sidoti and O’Neill also design their studios with men in mind, and although they don’t look like regular man caves, the two always opt for neutral colors and use a soundtrack featuring the Black Keys, Radiohead, Awolnation and Bon Iver instead of the traditional New Age music commonly used for yoga. Their instructors don’t sound like the usual zen types either, but more like buddies giving you pointers.

Hey...there's a money-making opportunity for you...The Broga Cave.  Instead of the usual yogi sitting on a mat, how about Conan the Barbarian sitting on an ugly dead beast. Too macho? Okay...tone it down but can't you see this as an international chain? Travellers and guys off on a business trip could have membership privileges wherever they went (assuming there was a Broga Cave in the neighbourhood). Has to be a money-maker. You don't have to participate in all the exercises. Too heck with that. You'd be too busy sitting tallying up all your cash!

I'm selling franchises. Want one? Email me for details. Think about it...

See ya, eh!

Bob