Tried the new 'Sex Cereal'?

Hey there! As always, it's wonderful to see you! Fill your mug and grab a healthy virtual low fat muffin.  Say, do you remember Phil Foster? I think he was the comedian who said that his favourite breakfast was "A roll in bed with honey!" Well now, there's a new way to start your day...Sex Cereal!

A couple years ago, Peter Ehrlich, a columnist for the Toronto Star, happened upon a Vegan Food fair and saw some packaging which gave him an idea for a new product that would combine a popular niche with a timeless quest: healthy organic granola and increased sexual potency.

He came up with a nutrient-enhanced 'Sex Cereal' and introduced the new product at the annual Canadian Health Food Association trade show in Vancouver last May.

In fact, there are two products: Sex Cereal for Men and Sex Cereal for Women. The ingredients differ slightly and, though it is still early in the product life cycle, it is looking promising. The cereal is already available in about 500 stores across Canada with major food chain Sobey's doing some product testing to gauge the reaction of its customers. 

If you watched the Valentine’s Day edition of CBC’s Dragon’s Den, you would have seen Boston Pizza owner Jim Treliving offer Peter Ehrlich $100,000 for a 50/50 stake. Within hours of the airing of the show, Ehrlich had taken phone calls from three other prospective investors and one from a potential distributor in the Caribbean.

The packaging depicts the old 'Adam and the snake' and Eve and the apple' approach. Some retailers fear it may be a little too provocative for Canadian consumers (at least on grocery store shelves, eh) while others think it is fine - just promoting its claimed ability to enhance sexual performance.

Contents include 12 ingredients, including goji berries and pumpkin seeds, (testosterone boosters), and Omega 3 rich chia seeds to increase circulation of the blood.

Other ingredients include iron, fiber and protein, though according to nutritionist Jane Durst-Pulkys, maca is the ingredient that might put lead in your pencil (so to speak). Maca is a potent, ancient Peruvian superfood highly prized by Incan warriors to increase stamina, boost libido, and combat fatigue. The maca root was prized throughout the Incan empire for its adaptogenic-like qualities that enable it to nourish and balance the body's delicate endocrine system, and to help cope with stress. It also energizes naturally, without the jitters and crashes of caffeine, and it can aid in reproductive function, helping to balance hormones and increase fertility. Navitas Naturals Maca Powder is the raw and natural form of this special root.

Aha...you can see why that would be one of the important ingredients, can't'cha? Look for it on the shelf of your local grocery or health food store. (I'm not saying you need it, mind...)

See ya, eh!

Bob