"Don't rush. Look before you flush."

A splendiferous day to you. I'm delighted that you clicked by today. Fill your mug and avail yourself of one of those delectable virtual treats. Try one of those long chocolate doughnuts with the yellow icing. Mmmm...yummy in your tummy! Today, I have a new business to tell you about. Everybody has to do their business so why not make a business around doing your business, eh?

Jordan and Bryan Silverman's start-up venture, Star Toilet Paper, distributes rolls to public restrooms in restaurants, stadiums and other locations absolutely free -- because the brothers have sold ads on each sheet. (Company slogan: "Don't rush. Look before you flush.")

Jordan, with 50 advertisers enlisted so far, told the Detroit Free Press in August that he came up with the idea, of course, while sitting on the can at the University of Michigan library. [Detroit Free Press via USA Today, 8-21-2012]


This is what capitalism is all about - a couple of guys with a good idea. Many start-up businesses go straight down the toilet so why not start there in the first place I say.

Personally, I wish them well...however, playing the Devil's Advocate, I have to wonder whether the ink will come off on your tush. Hey...I think that's a reasonable question, don't you? I mean you wouldn't want to be walking around with a reversed ad on your butt all day, now would you?




See ya, eh!

Bob