Whoa! I heard a woosh, turned to my right and there you were... standing, holding your mug under the spigot while eying the virtual doughnuts, muffins and assorted pastries next to the coffeepot. Dig in. Hey...I want you to introduce you to someone...
Meet Evan, a cute little 8-year-old with the world’s best
job. He rakes in hundreds of thousands of dollars while doing what all
kids do – playing with toys. He is the face of EvanTubeHD, a
family-friendly YouTube channel that reviews toys and video games.
Evan’s videos regularly exceed a million views and the channel earns him
a whopping $1.3 million a year.
This is one of those internet success stories that make you
wonder, “Why didn’t I think of that?” It started out as a playful
project between Evan and his father Jared – they would make stop-motion
videos using clay models of Angry Birds. “When we started, we were
making about a video per month as a fun little project,” Jared recalled.
“It was interesting to see who was tuning in.”
The videos were so cute that they started to get really
popular, and when their first video hit 1 million views, Jared realized
how huge it was getting. It wasn’t long before the channel became a
serious business model. “By doing toy reviews that are a bit ‘out of the
box’, we try to provide information about the product as well as have
that creative flair,” he said.
So...get those kids and grand-kids out there contacting toy companies, doing toy reviews and posting them on YouTube, sending them to newspapers, toy mags, etc. You never know, eh. Maybe a good way to help support grandpa and grandma in their golden years.
See ya, eh!
Bob
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