Holy Crap!

Hey there! How're you doing? Fill that mug you're holding and grab hold of a virtual muffin, why don't'cha while I tell you about Holy Crap! I knew you'd want to know about it because, well...it's healthy and has a funny name.

Corin and Brian Mullins are a husband and wife team who started Holy Crap cereal with $129 in 2009. They’ve grown the artisan cereal business in a few short years to an award-winning business success story.

The gluten-free, vegan, certified organic breakfast cereals are made in Gibsons, British Columbia, a rural community outside of Vancouver, BC.

The cereal was developed by Corin Mullins to address Brian’s food allergies and sensitivities. Most healthy foods taste like cardboard and after formulating and testing 21 different recipes Corin found a winner. She created a nutrition-packed specialty breakfast cereal that is 65% sourced from Canadian ingredients. AND it tastes great!

Holy Crap received international attention from a kiosk at Granville Island Market in Vancouver during the Vancouver 2010 Winter Olympics. Corin and Brian soon noticed customers from all over the world who bought the cereal at the Market were re-ordering the cereal from their website.

APPEARANCE ON DRAGONS DEN TV SHOW
Corin and her husband Brian’s appearance on CBC’s reality TV show, Dragons’ Den in November 2010 generated over $1M from their online store the week after the show aired. A 2012 Dragons’ Den special update show declared Holy Crap the most successful business ever to come out of the Den. The cereals are currently carried in over 2,000 health food stores and grocery stores across Canada and expansion to USA retailers is underway.

The company sells cereal but they are in the business of well-being. The products are becoming standard fare for such diverse groups as high performance athletes, diabetics, celiacs, dieters, outdoor enthusiasts, travelers, and people with high blood pressure, severe food allergies and other food sensitivities.

As a testament to the world’s most amazing breakfast cereal’s health benefits and a grand finale for 2012 – Holy Crap cereal rocketed to the International Space Station where Canadian Astronaut Chris Hadfield’s will enjoy it during his five-month mission beginning December 2012.

Far out, eh!  Don't know about you but I'm going to be looking for it...but it's likely not in any of the big supermarkets with their 'sensitivity to people's reactions to product names'. If you see it anywhere, let me know if it lives up to its reputation...or just its name.

See ya, eh!

Bob