Thursday, September 17, 2015

A Restaurant Without Human Interaction?

Hello, eh! It is very nice to see you. I hope you are well. I shall be your Canadian interactor today. You may call me 'Canuk' eh. Although you won't see me, I am here. Coffee may be extracted from the drawer marked 'virtual coffee' and virtual treats can be acquired through the the drawers marked "virtual doughnuts', 'virtual muffins' and 'virtual pastries'. Other drawers may be available at times. Sound good? No way, eh! One of the prime reasons we eat out is for a little pampering...people to look after our eating needs for a change. But one restaurant is going the other way...

A new restaurant in San Francisco is making headlines for entirely doing away with human staff. Instead, customers at ‘Eatsa’ directly send their orders to the kitchen through iPads. When the meal is ready, it will appear through a small glass compartment. Although there are real people working behind the scenes, patrons don’t have to interact with any of them.
It’s a radical alteration from the traditional model of dining out, but Eatsa owners feel that San Franciscans are ready for the change. They did have concierges in red shirts on the opening night late last month, to help customers place their order, but the restaurant is now fully automated, with no sign of staff anywhere – no cashiers, no waiters, no maĆ®tre d’. Customers jokingly call it the “robot restaurant”. 

It might sound rather inhospitable, but the restaurant, located in the Financial District, has is so far proving a success. “We are producing food at an incredible rate,” co-founder Tim Young said. “And we’re creating a new kind of fast food experience. What we’ve designed creates a sense of mystery, creates a sense of intrigue.”

As novel as the concept sounds, it isn’t entirely original. According to TIME Magazine, it’s a sleeker version of 20th century automats – cafeterias where people could select pre-made dishes from windowed compartments. 

But Eatsa provides an “individualized, cashless, meat-less” experience. “Customers swipe their credit cards at one of nine iPad kiosks to start customising a bowl full of quinoa,” TIME reports. “Patrons can add options like chimichurri sauce, orange miso sauce, grilled corn, pickled onions, roasted beets or parsnip strips, among heaps of other ingredients. It’s still plenty cheap (starting at around $7 a bowl).” 

To receive their order, customers shuffle over to a wall with seven windowed apartments – transparent touchscreens that they need to “tap twice” for their food. Behind the wall, there are seven human employees, also directed by software, who prepare the bowls of quinoa in record time. 

According to Young, this kind of system allows them to cater to a larger number of customers. “Every person that has a role has an iPad that manages their job,” he explained. “Quite frankly, people can’t manage that kind of queue. They can’t understand that they have this kind of volume, here’s what the timing will look like.” With the help of technology, the waiting time for a meal is slashed considerably.

The experience, according to Sarah Fritsche of SFGate, was “downright fun.” She wrote: “With all the interactive digital bells and whistles, it was almost like playing a video game. Biggest surprise of all – the meal I ordered, the burrito bowl, was actually good. It was also very filling. I had enough leftover to serve as lunch the next day. Not bad for $6.95.”

Although not every restauraunt interaction is pleasant, generally they are...and occasionally they are platforms for those few people who delight in complaining. I used to know someone like that. I don't know if it was a cry for attention; an effort to take control or what but his lady, without fail, found something to complain about no matter what waiters put down in front of her.

Customer: "Waiter, what is that fly doing in my soup?"

Waiter: "Looks like the backstroke to me!"

See ya, eh!

Bob

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