How Much Is That Guy in the Window?

Bonjour! Comment ca va? Help yourself to a virtual French pastry and a fresh espresso. Now here's an interesting marketing ploy. French dating site Adopte Un Mec (Adopt a Guy) has recently opened a pop-up boutique in the heart of the Paris fashion district, where women can actually-window-shop for a date. Real men are displayed in glass containers that look like Ken doll boxes and have names like ”Mr. Muscle” and “The Rocker.”

Can you imagine going shopping for fashionable clothes and instead coming home with a hot date? It can happen if you happen to pass by the Adopt-a-Guy shop on Rue de La Bonheur (Street of Happiness), in Paris. This unique pop-up boutique has eligible bachelors displayed in the windows for women “clients” to admire. They are actually there only for promotional purposes, and are not really available for purchase, but the website that came up with this quirky idea really was built on the idea of putting women in the driver’s seat.

Both men and women can register, but only the ladies are allowed to send messages. It was created this way so female users could avoid the “the constant bombardment of unwanted advances from men” and “hold the power of communication so they can focus on the men they desire.” Guys can only post their photos online and wait to be contacted. The site actually wants women to feel like they’re shopping for men, and the home page actually says “There are 0 men in your cart.” Business is booming and Adopte Un Mec has over 300 million page views per month.

Hey, like, Amsterdam has had similar windows for decades...except that you can buy (rent) the women displayed therein.

See ya, eh!

Bob