Hey there! Great to see you this Good Friday...two days after April Fool's Day. And you survived again, which is good of course. Fill your coffee mug and slide a virtual Hot Cross Bun or other treat onto your plate while I fill your ears with a new scent of something you may want to dab behind those ears...
April Fools’ Day had a new twist this year with the introduction
of a new perfume by...wait for it...Burger King! The “flame-grilled” scent is a special one-day
only affair. It’s an April Fools’ gag made real. Uh-huh. I kid
you not my friend.
A few weeks ago, Burger King’s local arm announced that it
would produce a limited-edition meat perfume called “Flame-Grilled Fragrance”
and sell it on April 1st. “Burger King customers can wear the much-loved,
flame-grilled patty scent on their bodies, letting them feel like they’re in a
restaurant any time,” read an excited press release. But the date, along with
the fact that Burger King’s most famous sandwich is named after a synonym for
“lie,” led many to believe that it was an early April Fools’ joke...as in he told a Whopper!
If any country in the world would sell an obviously
ridiculous product for one day only, it’d have to be Japan: geographically
small, ultra-efficient local manufacturing, and a significant number of people
willing to line up for almost anything.
Burger King’s Shibuya outlet is a minute’s walk down the
busiest pedestrian street off the busiest pedestrian crossing in the world, so there
was bound to be some turnout. Sure enough, by 10AM, there were a few people
waiting inside for the fragrance, and by the time it went on sale half an hour
later there was a line snaking up the staircase.
Only in Japan, you say? That's what you get from drinking so much green tea!
See ya, eh!
Bob
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