Brazilian Football Club Employs Fans’ Mothers as Stewards to Curb Violence

Bom Dia! How's it going, eh? Been to any soccer/football matches lately? Not here, that's for sure. They'd have to shovel three to four feet of snow off the field before anyone could play...not to mention the seats! Anyway, help yourself to a warming mug of coffee (remember...it's good for you!) and a virtual treat. On the subject of football...

In a bid to curb violence among football fans, a Brazilian club employed the hooligans’ own mothers as stewards for a match held last Sunday. Sport Club do Recife hired and trained around 30 mothers for the derby against known rivals Nautico. 

The moms were put to work patrolling the pitch and were dressed in orange vests with the words ‘Segurança Mae’ on the back, Portuguese for ‘Security Mom’.

In recent years, the city of Recife has become one of Brazil’s footballing hotbeds, with hooligans causing problems at almost every match of their home team. “

The idea was to make the most fanatical supporters aware and help in some way to bring peace to stadiums,” said Aricio Fortes, vice-president of Ogilvy, the PR company that came up with the idea. “At the end of the day, no one wants to fight in front of a mother, especially his own.”

What a good idea! Let's hope more teams/stadiums get into the act! "Hey, don't throw that bottle or you'll go straight to your room without supper for a month!"

See ya, eh!

Bob